This month, the Criterion Channel streamed 2001’s Josie and the Pussycats movie—thereby granting me intellectual permission for the first time to watch a film that I would not have been caught dead near at the time it ran in theaters (I being an 11-year-old boy at the time). It is now one of the most popular films streaming on the Criterion site, and it’s easy to see why: not only is the movie entertaining, it also has all the fascination and populist appeal that comes from being a film (much like 1999’s cult classic Drop Dead Gorgeous) that the critics completely misunderstood at the time it appeared, and which only began to receive its due thanks to DVD purchases and its die-hard contingent of fans finding each other on the internet.
When it ran in theaters the first time around, after all, the film was a box-office flop: its satirical message proving ill-tailored to the target audience of its marketing. It also suffered the fate of so many films that draw from beloved pop cultural material of the past. People, to the extent that they were aware of “Josie and the Pussycats” at all, knew them as stars of the Hanna-Barbera cartoon, or as side characters from the Archie comics—two sources of entertainment we recall with affection from childhood, but which seem cringe-inducingly naïve and unselfconscious in retrospect, like most pop culture from that era. Critics therefore assumed the Josie movie would have the same tone.