Listening on a recent road trip to the audio version of Andy Kroll's A Death on W Street—a book detailing the bogus right-wing conspiracy theories that swarmed around the 2016 murder of Seth Rich and the effect they had on his family and friends—I went through a series of emotions. First: disbelief. These theories are easily refutable, as Kroll demonstrates. How was it that they were allowed to fester with so little factual grounding? It can't be!
But then, once one has processed this emotion, another realization comes in its wake. Of course these theories became popular. There's nothing simpler in the world. Kroll in one section of the book reviews some of the reasons scholars most commonly give for the appeal of conspiracy theories, before concluding that none of them is quite satisfactory. Perhaps the real explanation is simpler and more common to all humanity than we wish to believe: the basic love of mystery. The sense of seeing secrets revealed. Who isn't drawn to that?