This summer, Tim Walz secured his status as Harris's inevitable VP pick by delivering his immortal diagnosis of the Trump-Vance campaign: "These guys are weird." It was all-but universally conceded to be a great line—one that defined the campaign going forward. As messaging, it was brilliant. It got us out of the high-minded, lofty rhetoric that had already worn thin for people, and risked becoming a cliché, and brought us back to some awareness of the gut-level ick factor that Trump and Vance evoke.
But there's also a potential problem with it. Namely—who ever said being weird was a bad thing? A lot of Americans bear the term with a sense of pride. Molly Ball, writing for the Wall Street Journal, profiled a big-tent right-wing conspiracist event this week, bringing together every possible variety of crank, eccentric, and oddball in the country, and she notes that many of them treated being "weird" as a badge of honor. "I consider myself a weirdo," one of them told her—in a particularly telling line.